Teach /JourneyPromptsSkillsCheats
The journey
Level 1Free18 min

Prompting Fundamentals

The reliable anatomy of a marketing prompt: role, context, task, constraints, examples — and how to steer voice without sounding like a robot.

What you'll learn
  • Write prompts with a repeatable structure
  • Control tone and brand voice on demand
  • Use examples to lock in quality

The anatomy

Most weak outputs aren't a weak model — they're a missing part. A reliable prompt has five: who Claude is, what it's working with, the one thing you want, the rules, and a sample of 'good'. Add the missing piece and quality jumps.

A vague prompt versus a structured prompt built from role, context, task, constraints and examples.
Five parts turn a coin-flip into a repeatable result.

Build the prompt, part by part

  1. 1

    Set the role

    “You are a senior Web3 community manager.” A role frames tone, vocabulary, and judgement.

  2. 2

    Give context

    Brand, audience, and the goal. Paste your voice guide or link your Project.

  3. 3

    Name one task

    One deliverable per prompt. Split multi-part asks into steps (that's Level 5).

  4. 4

    Set constraints

    Length, format, and what to avoid. This is where most quality lives.

  5. 5

    Show an example

    One or two pieces of 'good'. Examples beat adjectives every time.

Note

Most weak outputs come from a missing constraint, not a weak model. Be specific about format and length.