Teach /JourneyPromptsSkillsCheats
The journey
Level 2Pro20 min

Your Brand Brain

Turn scattered brand docs into a Project that Claude reasons from every time — voice, positioning, do's and don'ts, and reference content.

What you'll learn
  • Stand up a Project for one Web3 brand
  • Load knowledge that meaningfully changes outputs
  • Write custom instructions that hold across chats

From docs to a brain

A Brand Brain is a Project loaded with the few documents that actually define your voice: positioning, a tone guide, your three best posts, and a list of words you never use. Curate, don't dump — Claude reasons better from five sharp docs than fifty noisy ones.

Scattered, unreachable documents become a curated Project that Claude uses to stay on-voice.
Five curated docs in a Project beat a folder of fifty.

Stand it up

  1. 1

    Create the Project

    Name it for the brand. This is the persistent context Claude loads on every chat inside it.

  2. 2

    Add four documents

    Positioning, tone & voice guide, three best posts, and a 'words we never use' list.

  3. 3

    Write custom instructions

    A short standing brief: who we are, who we talk to, and the voice in one line.

  4. 4

    Test with a real task

    Ask for a post you'd actually ship. If it's off-voice, the knowledge is wrong — not the prompt.

  5. 5

    Prune

    Remove anything that didn't change the output. Tighter context, sharper results.

Tip

Curate, don't dump. Five sharp documents beat fifty noisy ones.