Orientation
Get the lay of the land: Claude.ai, Projects, Skills, connectors (MCP), and Claude Code — and why 'orchestration' is the unlock for marketing leverage.
- Map the Claude surface area you'll actually use
- Understand what 'orchestration' means vs. one-off prompting
- Set up your workspace for the rest of the course
Why orchestration beats prompting
A single great prompt saves you ten minutes. An orchestrated system — context, skills, and connected tools working together — saves you the whole workflow. This course builds you up to the second thing, one surface at a time.
The four surfaces
- Claude.ai chat — your daily driver and testing ground
- Projects — persistent context and knowledge per brand or campaign
- Skills — packaged, repeatable workflows you reuse
- Connectors (MCP) — Claude reaching into your real stack
Set up your workspace
- 1
Open Claude.ai
Sign in and pin it. This is where you'll test everything before you package it.
- 2
Create a home Project
Make one Project named after your brand — it'll become your Brand Brain in Level 2.
- 3
Bookmark this academy
Each level adds one surface. Keep the journey handy and work top to bottom.
- 4
Decide your first use-case
Pick one real, recurring marketing task. You'll orchestrate it by the capstone.
Don't try to memorise everything. Each level adds one surface. By the capstone you'll have a working orchestrator.